Piapiri And Mars Introduce A Next-Generation Investment Product

ÜNLÜ & Co’s fintech venture Piapiri and MARS join forces to make financial solutions more accessible for everyone. With the integration to be completed as of 2025, MARS users will be able to seamlessly access capital markets products through Piapiri’s infrastructure.

ÜNLÜ & Co’s innovative fintech venture Piapiri and MARS, a pioneer of neo-banking in Türkiye, have entered into a strong partnership aimed at expanding financial accessibility. By offering its customers a flexible, automated, and user-friendly investment experience, MARS makes financial life smarter and more efficient. Representing a new-generation financial ecosystem, the automated yield-based solution called “Night Up” simplifies investing and transforms it into a natural part of everyday life.

Through the integration between Piapiri and Night Up, users will be able to automatically invest their savings on a daily basis. Upon completion of the integration in 2025, MARS users will gain the opportunity to invest directly in capital markets via Piapiri’s technology.

Piapiri Makes Investing Accessible, Clear, and Manageable
Launched as an in-house entrepreneurship initiative of ÜNLÜ & Co and quickly evolving into an independent fintech company, Piapiri offers a broad range of products with the goal of making the investment world accessible to everyone. While delivering transparent and innovative solutions to its users, Piapiri simplifies investment processes through ready-made portfolios, robo signals, and AI-powered applications.

Commenting on the collaboration, İlker Özten, Board Member of Piapiri Technology Inc., stated:
“With the Piapiri application of Ünlü Menkul Değerler (ÜNLÜ & Co) Inc., we offer a wide range of products—from BIST and U.S. equities to investment funds, from derivatives (VIOP) and warrants to Eurobond transactions. We also facilitate partnerships by providing B2B integrations and turnkey solutions for investment products to fintechs and digital platforms. Through this collaboration with MARS, we have taken another meaningful step toward our vision of making the investment world simpler, more accessible, and more user-friendly. Thanks to the technological infrastructure we have developed at Piapiri, we are pleased to integrate investment processes into the daily lives of MARS users.”

Night Up Delivers Returns
With its dynamic structure, Night Up allows users to invest automatically based on their existing balances or to generate daily returns with a predetermined fixed amount. While investing funds, the system simultaneously safeguards spending by prioritizing daily needs, ensuring that purchases and payments continue uninterrupted. The entire process operates automatically.

Emphasizing MARS’s commitment to delivering innovative solutions, Emrah Kaya, Co-Founder of MARS, said:
“At MARS, we are turning the investment experience into a natural part of daily life for the first time. By eliminating the complexity of traditional investment instruments, we have developed a flexible and smart solution that everyone can easily access. With Night Up, our users are no longer just saving—they can also effortlessly put their savings to work. Thanks to this automation integrated into daily transactions, there is no longer a need for specialized knowledge or constant market monitoring to invest. Our system automatically directs the selected amount to investment every day at 3:00 PM, while also allowing instant access to invested funds, ensuring that our users’ financial freedom is not restricted. Moreover, we designed this system with a flexible structure that can be activated with a single tap, allowing the investment process to remain fully under users’ control and tailored to their needs. As our users reach their investment goals more quickly and efficiently, they retain full authority at every stage of the process.”